PhD Position in Emotion Management in Consumer Decision-Making
Wageningen University

PhD Position in Emotion Management in Consumer Decision-Making

Location Wageningen

We are looking for

Have you always dreamed of conducting ground-breaking consumer research and making a valuable contribution to society at the same time? Do you want to help our researchers finding out how emotions influence consumer behaviour in daily life, and how this knowledge can be used to motivate positive consumer behaviour? Then we are looking for you!

The PhD position that we are offering is part of an NWO-Aspasia grant awarded to Dr. Ilona E. de Hooge. The position aims to develop a more complete and thorough understanding of how emotions influence consumer behaviour in daily life. Numerous studies have demonstrated that emotions are major drivers of consumer behaviour (e.g., risk-taking, (un)sustainable consumption, health-related behaviours), and that emotions can have serious consequences for individuals and society as a whole. At the same time, existing research provides contradictory findings and limited applicability of the findings to real life. In the Aspasia project, a completely new and innovative theory on emotions has been developed that can overcome these challenges, and that can essentially advance our knowledge on emotion effects on all types of behaviour. As the PhD student in this project, you will be the central person to further develop, thoroughly examine, and study the implications of this innovative emotion theory. In close collaboration with Ilona de Hooge and Hans van Trijp, you will:

  • combine interdisciplinary knowledge from emotion research, social psychology, consumer behaviour, and decision making to advance the new emotion theory;
  • design and conduct lab and field experiments and analyse the resulting data to investigate the effects of emotions on consumer decision-making, and thereby the hypotheses forwarded by and the implications of the new emotion theory;
  • write scientific articles aimed at top-marketing, top-psychology, and top-emotion journals to publish the findings of your studies;
  • present your research to the scientific audience at national and international conferences, and to society by e.g. writing blogs.
Moreover, as our PhD student, you may conduct a limited amount of teaching (e.g., supervising MSc and BSc students in their thesis projects) and you will be a part of the Marketing and Consumer Behaviour chair group. You will be embedded in the WASS graduate school, and you will participate in its PhD programme. The ultimate goal is to write a PhD thesis based on scientific publications, to develop yourself as an independent researcher and expert on emotions, and to make essential contributions to both science and society.

We ask

We are looking for an enthusiastic member who...

  • has a successfully completed MSc degree (preferably a Research Master) in consumer behaviour, (social) psychology, communication science or any other related social science (please add exam scores and a list of relevant courses);
  • has a passion for quantitative research (experience with designing and conducting experiments is an advantage) and is open to qualitative research;
  • has experience with quantitative statistical analyses, and experience with or at least a motivation to engage in advanced quantitative statistical analyses;
  • has the ambition to make a substantial contribution to emotion and/or consumer research;
  • is a team-player, open to collaboration across scientific fields;
  • has excellent skills in communication and writing;
  • has excellent English language proficiency (a minimum of CEFR C2 level). For more information about this proficiency level, please visit our special language page;
  • meets all the entry requirements of the  WUR PhD programme.

We offer

You will receive a fully funded PhD (AIO) position and you will be offered a course program tailored to your needs and desires and of the research team.

The gross salary for the first year is € 2.3295,- per month rising to € 3.061,- in the fourth year in according to the Collective Labour Agreement (scale P). This is based on a full working week of 38 hours. We offer a temporary contract for 18 months which will be extended for the duration of the project if you perform well. In addition, an appointment of 0.8 FTE is negotiable.
In addition, we offer:

  • 8% holiday allowance;
  • a structural year-end bonus of 8.3%;
  • excellent training opportunities and secondary employment conditions;
  • flexible working hours that we determine in consultation so that an optimal balance between work and private life is possible;
  • excellent pension plan through ABP;
  • 232 vacation hours, the option to purchase extra and good supplementary leave schemes, e.g. the possibility to work a maximum of 2 hours per week extra for extra leave;
  • a flexible model to put together part of your employment conditions yourself, such as a bicycle plan;
  • a lively workplace where you can easily make contacts and where many activities take place on the Wageningen Campus. A place where education, research and business are represented;
  • the use of the sports facilities on campus for a small fee.
Wageningen University & Research stimulates internal career opportunities and mobility with our internal recruitment policy. There are ample opportunities for personal initiative in a learning environment. With us you get a versatile job in an international environment with a pleasant and open working atmosphere, with students and staff from over 100 countries around the world.

You are going to work at the greenest and most innovative campus in Holland, and at a university that has been chosen as the “Best University” in the Netherlands for the 15th consecutive time.

More information

For more information about this function you can contact Ilona E. de Hooge, Associate Professor, Marketing and Consumer Behavior Group, by phone: 0317-486 124 or by e-mail:
Please contact Ilona de Hooge between Monday, August 10, 2020 and Monday, August 17, 2020. More information about Ilona you can find on

For more information about the procedure you can contact Sandra Willemsen, Recruiter SSG or Bianca Aversteeg, Recruitment Support via

Do you want to apply?

This can be done directly via the application button at the vacancy on our website ( so that we can process your personal data with your permission.

This vacancy is open up to and including Monday, August 17, 2020. The job interviews will take place on Monday, August 24, 2020.

The starting date of the PhD position is between October 1 and December 1, 2020.

Equal opportunities employer

We are an employer that offers equal opportunities. We are happy to receive applications from all suitably qualified people regardless of race, gender, functional impairment, religion / belief, sexual orientation or age.

We believe that a diverse and inclusive working environment makes us a more relevant, competitive and resilient organization. Click here for more information about working at WUR with a functional impairment.

We are

The mission of our University is to explore the potential of nature to improve the quality of life. Within Wageningen University & Research, nine specialised research institutes from the Wageningen Research Foundation and Wageningen University have joined forces to help answer the most important questions in the domain of healthy food and living environment. With approximately 30 locations, 6.500 employees, and 12.000 students, it is one of the leading organisations in its domain worldwide. An integrated approach to problems and the cooperation between various disciplines are at the heart of the unique approach of Wageningen. We have been named Best Employer in Education category 2019-2020.

Marketing and Consumer Behaviour Group

The Marketing and Consumer Behaviour (MCB) Group is part of the department of Social Sciences of Wageningen University. The domain of the MCB group’s research program is food, and agribusiness. This domain provides excellent opportunities to contribute to the knowledge in the field of marketing and consumer behaviour. It is MCB’s mission to contribute to effective food and agribusiness marketing systems to satisfy both the short term needs of customers, primary producers, and stakeholders, and the long-term (societal) viability of the system as a whole. The MCB group aims to be a leading research group in marketing and consumer behaviour in the domain of food and agribusiness. The group has established strong links with other European and US universities that also focus their marketing and consumer behaviour research in this domain.

Click here for more information about working at Wageningen University & Research. More information about Wageningen Campus you can find here.

We do the recruiting for this vacancy ourselves. Please do not contact us for sales purposes.

Apply now

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