The Digital Media Management (DMM) program at the University of Southern California’s Annenberg School for Communication and Journalism seeks a qualified Adjunct Lecturer to teach the course DMM-510 Digital Media Buying, Measurement, and Analytics. This course examines digital media advertising sales technologies: digital advertising, media buying, digital asset performance measurement, and data collection methodologies used for business planning. In this course, the Adjunct Lecturer will teach students how to:

• Differentiate between types of digital media sales methodologies and the technologies associated with them.
• Assess the viability of new ad technology innovation and developments in digital media campaigns.
• Evaluate different date measurement methods and their impact on media performance analysis.
• Analyze models and search engine methodologies as they relate to customer behaviors and conversion.
• Assess the ethics, equity, and inclusiveness of intended targeted marketing techniques and demographics of AdTech methods.
• Develop strategies to use media advertising technologies and measurement analytics to support a brand, product, or service.

Ideal candidates will have at least 10 years of experience in digital media buying, measurement, and analytics, along with teaching experience in marketing, digital media, or other fields of applied communication.

Application:

In order to be considered for this position, all candidates must apply via the USC Careers Services website. Submission materials should include a cover letter, curriculum vitae and contact information for three recommendations. The cover letter should be addressed to School of Communication Faculty Search Committee, attention Billie Shotlow, Annenberg School of Communication, University of Southern California, 3502 Watt Way, Suite 305, Los Angeles, CA 90089-0281. Applicants may direct questions to Billie Shotlow at shotlow@usc.edu. Materials submitted by regular mail will not be accepted.

Qualifications:

Preferred Education: A master’s or Ph.D. in communication, public relations, marketing, business management or related fields.

Preferred Experience: Minimum 10 years professional experience within a corporation, university, or independent consultancy. Teaching experience in marketing, digital media, or other fields of applied communication. Demonstrated ability to coach and help students achieve their academic and professional goals.

The hourly range for this position is $$45.46 - $54.11. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, key skills, federal, state and local laws, contractual stipulations, as well as external market and organizational considerations.

USC reserves the “Adjunct” appointment for faculty teaching less than full-time at USC, who are employed full-time in a primary profession or career elsewhere. Adjunct faculty typically teach only one course per year, but in exceptional cases, may teach one course per semester, if approved by the dean.

USC is an equal opportunity, affirmative action employer, proudly pluralistic, and firmly committed to providing equal opportunity for outstanding persons of every race, gender, creed, and background. The University particularly encourages women, members of under presented groups, veterans, and individuals with disabilities to apply. USC will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in undue hardship. Further information is available by contacting uschr@usc.edu.