Junior Lecturer in Marketing
Radboud University Department of Business Administration
Netherlands

PhD Candidate/Junior Lecturer in Marketing

  • Employment: 1.0 FTE
  • Maximum gross monthly salary: € 4,402
  • Nijmegen School of Management
  • Required background: Research University Degree
  • Duration of the contract: 6 years
  • Application deadline: 31 January 2021

We are looking for

The Department of Business Administration at the Nijmegen School of Management is looking for a PhD Candidate/Junior Lecturer for its Marketing group. As a PhD Candidate/Junior Lecturer you will have both research (50%) and teaching (50%) duties for a 6-year period. You will work on a PhD project under the supervision of Dr Vera Blazevic, Dr Csilla Horvath and Prof. Bas Hillebrand and conduct research for your PhD thesis concerning 'The paradoxical impact of mHealth app usage experiences on user wellbeing; insights for responsible mHealth apps'. Consumers are increasingly interested in continuously monitoring themselves with the help of intelligent and personal analytics provided by various mobile health (mHealth) apps, ranging from simple fitness trackers and mental support apps to sophisticated diagnostic tools. While such mHealth apps can clearly be helpful in shaping consumers' actions, they might also have unintended consequences and negative drawbacks, as consumers during usage might become increasingly anxious, overly dependent on or even addicted to the technology. This PhD project focuses on the understudied phenomenon of the paradoxes of using technology (i.e. simultaneously impacting consumers positively and negatively) in the context of mHealth apps. More specifically, this project explores the role and impact of paradoxical tensions consumers experience using mHealth apps on consumers' wellbeing. In doing so, the project distinguishes three types of mHealth apps: mhealth apps for preventing physical illness or harm, mHealth apps for preventing mental illness or harm, and mHealth apps for patients who already experience health problems. Using a mixture of methods (interviews, diaries, sentence completion, netnographic methods and a survey) the projects investigates which paradoxes consumers experience, the coping mechanisms they use to deal with these paradoxes, the factors that explain the broad diversity in experiences, and how the paradoxes and coping mechanisms evolve over time.

A more detailed project description is available upon request from Dr Vera Blazevic (v.blazevic@fm.ru.nl). On the basis of this project description you will be expected to develop a more elaborate research proposal in this area in the first year of your appointment. This proposal will have to be approved by the Scientific Advisory Committee of the Nijmegen School of Management. Your teaching responsibilities include giving tutorials/lectures in the Bachelor's degree programmes offered by the Department of Business Administration, as well as in the Master's degree programmes in Marketing and/or Innovation & Entrepreneurship. Whilst holding this position, you will be given the opportunity to obtain your university teaching qualification.

We ask

  • A Master's degree in business administration, with a keen interest in consumer behaviour and technology and innovation.
  • Enthusiasm for teaching and working with students. Experience with teaching at a university level is preferred. You should be able to teach in English; Dutch teaching skills are an advantage.
  • A genuine interest and experience in academic research, especially in the area of marketing and innovation.
  • Strong methodological skills, both quantitative and qualitative.
  • Strong conceptual thinking skills. Excellent writing skills (in English) as evidenced by writing samples (e.g. a chapter from your Master's thesis or a conference paper).
  • The ability to work in a research team and a willingness to take initiative.

We are

The Nijmegen School of Management (NSM) is an academic centre of research and higher education, focusing on institutional and managerial issues within complex organisations. There are seven disciplines within NSM: Business Administration, Public Administration, Political Science, Economics and Business Economics, Social and Political Sciences of the Environment, Human Geography, and Spatial Planning. The NSM strives for a multidisciplinary approach. The NSM employs 290 FTEs, 75% of whom are academics. Currently, the NSM has approximately 5,000 students. The NSM's research activities fall under the responsibility of the interdisciplinary Institute for Management Research (IMR). Under the motto 'Creating Knowledge for Society', the IMR focuses on academic research into the development, design and effectiveness of the public and private structures that regulate, govern or manage human interactions. There are six multidisciplinary research groups at the IMR linked to strategic and scientifically and societally relevant themes (including Innovation and Entrepreneurship in Business Ecosystems).

As a PhD candidate, you will be positioned withinpart of the Chair Group of Marketing, which is part of the Department of Business Administration. The research of the Chair Group of Marketingchair group's research fits in with the Responsible Organisation research programme of the Department of Business Administration. More specifically, the research of the members of the chair group focuses on the responsible aspects of consumer behaviour and marketing management and innovation, including topics such as customer co-creation, environmentally friendly consumer behaviour, compulsive buying behaviour, healthy food consumption, adoption of innovations, stakeholder marketing, market creation for sustainable innovations, open innovation, and green product development.

Radboud University

We want to get the best out of science, others and ourselves. Why? Because this is what the world around us desperately needs. Leading research and education make an indispensable contribution to a healthy, free world with equal opportunities for all. This is what unites the more than 22,000 students and 5,000 employees at Radboud University. And this requires even more talent, collaboration and lifelong learning. You have a part to play!

We offer

  • Employment: 1.0 FTE.
  • A maximum gross monthly salary of € 4,402 based on a 38-hour working week (salary scale 10).
  • The exact salary depends on the candidate's qualifications and amount of relevant professional experience.
  • In addition to the salary: an 8% holiday allowance and an 8.3% end-of-year bonus.
  • Duration of the contract: 6 years.
  • You will be able to use our Dual Career and Family Care Services. Our Dual Career and Family Care Officer can assist you with family-related support, help your partner or spouse prepare for the local labour market, provide customized support in their search for employment  and help your family settle in Nijmegen.
  • Have a look at our excellent employment conditions. They include a good work-life balance (among other things because of the excellent leave arrangements), opportunities for development and a great pension scheme.

Would you like more information?

For more information about this vacancy, please contact:
Dr Vera Blažević, Associate Professor of Marketing
Email: v.blazevic@fm.ru.nl

Dr Csilla Horváth, Assistant Professor of Marketing
Email: c.horvath@fm.ru.nl

Apply directly

Please address your application to Dr Vera Blažević and submit it, using the application button, no later than 31 January 2021, 23:59 Amsterdam Time Zone.   

Your application should include the following attachments:

  • A letter of motivation explaining your motivation, interest in the position and your competence in the research field.
  • Your CV including academic qualifications, relevant knowledge, relevant research experience, course grade list, list of publications (if applicable) and two suitable academic references (e.g. from your Master's thesis supervisor or a professor).
  • A writing sample, for example, a chapter from your Master's thesis or a forthcoming paper, preferably in English.

We drafted this vacancy to find and hire our new colleague ourselves. Recruitment agencies are kindly requested to refrain from responding.


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