PhD Candidate/Junior Lecturer in Marketing
We are looking forThe Department of Business Administration at the Nijmegen School of Management is looking for a PhD Candidate/Junior Lecturer for its Marketing group. As a PhD Candidate/Junior Lecturer you will have both research (50%) and teaching (50%) duties for a 6-year period. You will work on a PhD project under the supervision of Dr Vera Blazevic, Dr Csilla Horvath and Prof. Bas Hillebrand and conduct research for your PhD thesis concerning 'The paradoxical impact of mHealth app usage experiences on user wellbeing; insights for responsible mHealth apps'. Consumers are increasingly interested in continuously monitoring themselves with the help of intelligent and personal analytics provided by various mobile health (mHealth) apps, ranging from simple fitness trackers and mental support apps to sophisticated diagnostic tools. While such mHealth apps can clearly be helpful in shaping consumers' actions, they might also have unintended consequences and negative drawbacks, as consumers during usage might become increasingly anxious, overly dependent on or even addicted to the technology. This PhD project focuses on the understudied phenomenon of the paradoxes of using technology (i.e. simultaneously impacting consumers positively and negatively) in the context of mHealth apps. More specifically, this project explores the role and impact of paradoxical tensions consumers experience using mHealth apps on consumers' wellbeing. In doing so, the project distinguishes three types of mHealth apps: mhealth apps for preventing physical illness or harm, mHealth apps for preventing mental illness or harm, and mHealth apps for patients who already experience health problems. Using a mixture of methods (interviews, diaries, sentence completion, netnographic methods and a survey) the projects investigates which paradoxes consumers experience, the coping mechanisms they use to deal with these paradoxes, the factors that explain the broad diversity in experiences, and how the paradoxes and coping mechanisms evolve over time. We ask
We areThe Nijmegen School of Management (NSM) is an academic centre of research and higher education, focusing on institutional and managerial issues within complex organisations. There are seven disciplines within NSM: Business Administration, Public Administration, Political Science, Economics and Business Economics, Social and Political Sciences of the Environment, Human Geography, and Spatial Planning. The NSM strives for a multidisciplinary approach. The NSM employs 290 FTEs, 75% of whom are academics. Currently, the NSM has approximately 5,000 students. The NSM's research activities fall under the responsibility of the interdisciplinary Institute for Management Research (IMR). Under the motto 'Creating Knowledge for Society', the IMR focuses on academic research into the development, design and effectiveness of the public and private structures that regulate, govern or manage human interactions. There are six multidisciplinary research groups at the IMR linked to strategic and scientifically and societally relevant themes (including Innovation and Entrepreneurship in Business Ecosystems). Radboud University We want to get the best out of science, others and ourselves. Why? Because this is what the world around us desperately needs. Leading research and education make an indispensable contribution to a healthy, free world with equal opportunities for all. This is what unites the more than 22,000 students and 5,000 employees at Radboud University. And this requires even more talent, collaboration and lifelong learning. You have a part to play! We offer
Would you like more information?For more information about this vacancy, please contact:Dr Vera Blažević, Associate Professor of Marketing Email: v.blazevic@fm.ru.nl Dr Csilla Horváth, Assistant Professor of Marketing Email: c.horvath@fm.ru.nl Apply directlyPlease address your application to Dr Vera Blažević and submit it, using the application button, no later than 31 January 2021, 23:59 Amsterdam Time Zone.
We drafted this vacancy to find and hire our new colleague ourselves. Recruitment agencies are kindly requested to refrain from responding.
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