Assistant Professor in Consumer Research and Analytics for the Digital Economy
University of Nottingham
United Kingdom

Transitional Assistant Professor

Closing Date
Wednesday, 25th November 2020
Job Type
Research & Teaching
Business School
£36914 to £49553 per annum, depending on skills and experience. Salary progression beyond this scale is subject to performance.

Applications are invited for a Transitional Assistant Professor in consumer research and analytics for the Digital Economy.

The Digital Economy is reshaping the world around us, but the very nature of this disruption to businesses, society and people demands interdisciplinary research to understand and shape how the Digital Economy matures.

The UKRI funded Horizon Digital Economy Research Institute centred at the University of Nottingham brings together an interdisciplinary team with expertise from a wide variety of backgrounds including business, computer science, engineering, psychology, sociology, social science and the arts.

The Transitional Assistant Professor in Consumer Analytics, jointly funded for the first four years by Horizon and Nottingham University Business School’s N/LAB (analytics research centre), provides a pathway to a permanent academic position for an early career researcher. In the first year, the fellow is expected to concentrate on research within Horizon, with a minimal teaching load, by the fourth year the workload is evenly distributed between research within Horizon and teaching in NUBS. At the end of the four years, the fellow will become a permanent member of staff within the NUBS.

An on-going research challenge for the digital economy is how to promote deep personalization whilst providing control and privacy to citizens, even as we develop new blended experiences that converge traditional and digital artefacts, services and media. In this vein the research will explore the ways in which transaction data is used to target individuals and the effects on consumer welfare (e.g. diet, spend, debt, habit reinforcement etc.) and the associated impact on the morphology of consumer decision making. 

We are particularly interested in a candidate with experience of analysing transaction data or other quantitative consumer research. It is crucial that the candidate can show how their research fits with the Horizon research agenda and how their skills complement the existing the N/LAB consumer analytics skill set. Importantly, candidates must be keen to bring their skills and experience into the interdisciplinary team within Horizon addressing the overall socio-technical challenges of the future Digital Economy.

This is a permanent, full-time (36.25 hours per week) post.

Informal enquiries may be made via email to Professor Andrew Smith ( Please note that applications sent directly to this email address will not be accepted.

Our University has always been a supportive, inclusive, caring and positive community. We warmly welcome those of different cultures, ethnicities and beliefs – indeed this very diversity is vital to our success, it is fundamental to our values and enriches life on campus. We welcome applications from UK, Europe and from across the globe. For more information on the support we offer our international colleagues, visit;

For all successful international applicants, including EU/EEA applicants from January 2021, we offer an interest-free loan to help cover the cost of immigration-related expenses to the UK, including visas and the NHS surcharge. For more information follow this link

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