Adjunct Instructor of Journalism, Introduction to Advertising
University of Southern California Annenberg School for Communication and Journalism
United States

Adjunct Instructor of Journalism, Introduction to Advertising

Annenberg School for Communication and Journalism Faculty Los Angeles, California

The Annenberg School of Journalism at the University of Southern California seeks a highly qualified adjunct instructor to teach PR 340 Introduction to Advertising

This class is for the undergraduate student interested in learning the fundamentals of today’s advertising profession and its role in marketing communications. Advertising is one of the four aspects of the marketing communications plan (Promotion, Public Relations and Performance round out the remaining three). Advertising will be the primary focus; however, the course also addresses all facets of the Marketing Mix and how they are integrated so that the brand speaks with one voice.

Introduction to Advertising is a practical course and the first class in USC’s Advertising Minor curriculum between the Annenberg and Marshall schools.

Requirements for consideration include a B.A., B.S., M.S., or an M.A. degree in a related field. Previous teaching experience is desirable. For some courses, outstanding professional experience may be substituted for academic credentials. Applicants should have a primary career elsewhere.

Applicants should send a letter describing their background, interests and areas of expertise, and an up-to-date resume or curriculum vitae through USC’s job site.

The USC Annenberg School for Communication and Journalism is among the nation’s leading institutions devoted to the study of communication, journalism and public relations. With an enrollment of 2,400 undergraduate and graduate students, USC Annenberg scholars, both students and faculty, are defining these fields for the 21st century and beyond.

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