Adjunct Instructor in Storytelling with Data Intelligence
University of Southern California School of Journalism
United States

Adjunct Instructor for Storytelling with Data Intelligence

School of Journalism Faculty Los Angeles, California

The Annenberg School of Journalism at the University of Southern California seeks a highly qualified adjunct instructor to teach PR 522 Storytelling with Data Intelligence. This course is designed to train students to obtain the skill sets and data-confidence in this new era of communication. This course will provide the foundations of quantitative research, the basics of storytelling with data, and critical thinking skills in public relations, advertising, and related fields. This course is a building block for the subsequent classes in our research track and professors in the subsequent research courses will assume that students have mastered all the knowledge and skills taught in this sequence.

There are three parts to the course: Introduction to fundamentals of storytelling with data intelligence, storytelling with traditional research methods, and storytelling with emerging research methods. The first part will discuss the changing world of public relations, advertising, and related fields and how the paradigm is shifting to data-driven approach and what it means to professionals. The course will also overview the basics of quantitative data analysis and what makes good research questions. In the second part, we will cover how to do storytelling with traditional quantitative research methods such as surveys and experiments and provide a hands-on experience by working on a client-based PR/advertising research project. In the third part, the course will shift focus to how to craft a story using emerging research methods such as web and social media analytics, location mapping as well as data visualization.

Requirements for consideration include a B.A., B.S., M.S., or an M.A. degree in a related field.  Previous teaching experience is desirable.  For some courses, outstanding professional experience may be substituted for academic credentials.

Applicants should send a letter describing their background, interests and areas of expertise, and an up-to-date resume or curriculum vitae through USC’s job site.

The USC Annenberg School for Communication and Journalism is among the nation’s leading institutions devoted to the study of communication, journalism and public relations.  With an enrollment of 2,400 undergraduate and graduate students, USC Annenberg scholars, both students and faculty, are defining these fields for the 21st century and beyond.

USC is an equal opportunity, affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy.

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact USC Human Resources by phone at (213) 821-8100, or by email at uschr@usc.edu. Inquiries will be treated as confidential to the extent permitted by law.

USC will consider for employment all qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring ordinance.


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